Now that you’ve made all the improvements and added the amenities renters desire, and possibly furnished the rental apartments to allow you to attract more tenants, you can highlight those features and increase your rent. Make your listing stand out and get tenants for your vacant rental property. These are some tips to help you when advertising rental properties.
Note This is our 7th installment exploring the best methods to rent increase. You can find our previous installments at
Part I: 6 Rent Property Renovations that Will Boost your Income
Part II: Fees to Pets In Rental Property
Part 3: Furnished Rental Apartments
Part4: Submetering Water and Electricity Utilities vs RUBS
Part5: Other Sources of Rental Income
Part Six: The Top 8 Apartment Amenities Renters Need
Part8: How to Create a Rent Increase Notice
Determine the Correct Rent
You must know the rent you will charge before listing your rental property. Rent estimates are a great way to figure the right rent. A rental estimate will allow you to make important decisions regarding your property. It might be indicative that you need to raise rent for the next renewal, or to vacate the property to maximise your return on investment. To determine the profitability of your real-estate investment, you can also use our rental calculators.
Start using RentCast 100% free and then upgrade at any time to unlock additional features as your rental portfolio grows.
We also suggest that you conduct your market research using sites such as Zillow and Craigslist. Take a look at similar-sized properties, with bedrooms and bathrooms. Adjust your estimates based on location and amenities.
Create a Compelling Title and Description
Being as descriptive and accurate as you can is the key to compelling property descriptions. Highlight improvements and other upgrades. You should also include information such as the location, size, number of bedrooms, bathrooms, washer/dryer and availability.
Use engaging language to bring the space alive so tenants feel at home. Highlight the unique features or focal points that are distinctive or better than other homes on the market. You might include details about the views, walk-in closets and fireplaces or any other attraction.
Many top property management software platforms such as Avail, TenantCloud, and RentRedi will ask you which of these features you have and will highlight them in your rental listing for you.
Use Photos, Videos and a Floorplan
Add high-quality photographs of your rental listing along with a thorough property description. Photos of all rooms and common spaces should be included.
Add a video tour to make your rental listing stand out. Several studies suggest that 95% of people remember information from videos, compared to 10% when they read them in text format. Create a video that highlights all of the great features in your home.
Around 66% of people say that 3D tours would help them get a better feel for the space than static photos. To give viewers a 360-degree view of the property, you can use still and drone images. You also have the option to combine video with still photos. These are the two best virtual tours tools for renting:
Asteroom 3D Virtual Tour Kit
Asteroom 360 Camera 3D Virtual Tour Real Estate Kit
While you might be tempted to capture photos or videos by yourself, it will pay off in the end. Professional photographers are skilled at capturing the right lighting conditions, angles, times of the day and other factors that will affect the impact each photograph has on potential tenants looking for properties. It is crucial to do this because hundreds of potential tenants will search the web for photos of your property.
Stay organized and decorate your home before you take photos or schedule viewings. In a highly competitive marketplace, staging can increase your rental income. Staging can make your property more appealing to tenants who are looking for a home in slow markets or in areas with high vacancy rates. This may help reduce the time between tenants.
You can create floor plans in 2D or 3D using a floorplan software program. It will allow your tenants to get an authentic feel of the home and be able to walk around it like they’re there. According to the 2022 Zillow Consumer Housing Trends Report, 80% of consumers say they’re more likely to view a home if the listing includes a floor plan they like.
Attract the Best Potential Tenants
Determine which type of tenant is most likely to be interested in your rental listings based on the location, amenities and size. Also, determine the minimum requirements you need, including income, credit score, length of lease and smoking/on-smoking.
Add pre-screening questions for tenants. These questions can help you limit the number of qualified applicants who inquire about your listing. You will be able to spend less time weeding out applicants. A rental criteria checklist should be created that details your needs. This is required in some places, such as Seattle.
Avoid discrimination in housing. Make sure you are familiar with the laws and that your pre-screening questions and screening criteria comply with the regulations. The Fair Housing Act bans discrimination in housing due to:
Race
Color
National Origin
Religion
Sex
Familial Status
Disability
Frequently Asked Questions about Your Rental Listing
How do I make my rental listing stand out? The key to making your rental listing truly stand out is to have a compelling and detailed property description. Your ad should include high-quality photographs and videos. A virtual 3D tour of the property will attract potential tenants, without you having to arrange in-person viewings. You can attract the most qualified tenants by adding rental criteria checklist and prescreening questions to your listing.
How can I advertise my rental listing for free? The most obvious way is to advertise rental listings on social media. You can also advertise your rental on social media using popular property management tools. These tools are great because they help you screen and find tenants and manage maintenance requests. They also allow you to e-sign local leases.
How do I attract tenants to my rental property? To attract a wider tenant pool, you need to create an engaging rental listing with great photos, videos, and a virtual property tour. It should also be easy for tenants to arrange a tour. A property management platform with scheduling capabilities might be worth considering. These tools allow you to add attractive features and amenities when you list a rental property.
How do I make my rentals more valuable? Some of the great ways to maximize your rental property investment are to charge pet fees, renovate the property, include more amenities, or furnish the unit. To see more, check out the previous posts on “How to Increase Rent”.
How do I promote my rental listing? The most common ways to promote your listing ad are to use social platforms like Facebook, word of mouth, signs on the property, and online listing platforms such as Zillow, Craigslist, and Apartments.com. Many property management programs allow you to advertise your rental listing on multiple social media platforms.
Rental Listing to Increase Rent: Landlord Gurus Takeaway
In addition to making your rental property stand out with a compelling ad, make sure you list it in the areas that attract most attention. You can list your property on free platforms like Facebook, Craigslist and Zillow. These are all good options to include in your listing process.
Also, property management software can be used to syndicate your listing on multiple platforms and sites. Although many tenants prefer the more popular platforms like Zillow or Craigslist, it’s possible that your next tenant may be using one of these software. List on all platforms.
These are our favorites, which we believe do the most effective job.
